We'd have to agree!
The following are ten phrases commonly used in real-estate advertisements. 5 of them have a powerful favourable correlation to the ultimate sales price, and five have a strong negative correlation. Guess which are which.
Ten Widespread Real-Estate Ad Phrases:
A "fantastic" property is unquestionably fantastic enough to assure a high price, isn't?
What about a "charming" and "spacious" property in a "great neighborhood!"?
No, no, no, and no.
Here's the breakdown:
Five Terms Linked to a Increased Sales Price tag:
Five Terms Correlated to a Reduced Sales Price tag:
Three of the five terms correlated with a higher sales value are physical descriptions of the property itself: granite, Corian, and maple.
As information goes, such terms are specific and straightforward-and therefore rather useful.
If you like granite, you might like the house; but even if you don't, "granite" certainly doesn't indicate a fixer-upper. Nor does "gourmet" or "state-of-the-art," each of which seem to tell a buyer that a home is, on some level, truly fantastic.
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